Your Insta-Aesthetic

If you got a dollar for every time the word “aesthetic” comes out of my mouth you’d probably have enough money to pay tuition at UofL. I often think I over-use the word, but in recent months, it’s been not just a word, but a way-of-life. (That’s sounds dramatic.)

So what is aesthetic? We’ll go to good old Webster Dictionary first:




1.concerned with beauty or the appreciation of beauty.

  1. “the pictures give great aesthetic pleasure”

In regards to posting content, however, it’s a little different. Your aesthetic online is about cohesiveness. It’s about being consistent. It’s about having a look and feel to your posts that you stick with through an through.

Some good examples of Instagram aesthetic come from Michelle Pham. Her Instagram feed is #GOALS. She transitions from color to color, creating a euphoric stream of photos that magically create a rainbow as you scroll. It’s beautiful!


Another Instagram I adore is that of fashion/beauty Youtubers ToThe9s aka Cassie and Ricci. Their Instagram is one of my favorites to scrolling through and they recently made an entire video tutorial about how they achieve their cohesive photos using apps like VSCO, WordSwag, and Afterlight.

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Even equestrian themed Instagrams keep up with the great content! My favorite at the moment is Equestrian Style Magazine. I find their black and white photos really lovely and the pop of color every now and then is nice. Even when they promote other blog posts or their Etsy products, everything still flows nicely and looks great!

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All in all, I think for me a site’s Instagram feed can make or break your amount of followers. Though quality is better than quantity, having a messy feed can even cut down on the people that want to see what you post. As Allison Meyers of @eatlovelouisville spoke about in a recent guest lecture in my Social Media class the 3 C’s of content:

  1. Content

  2. Consistency

  3. Collaboration

Following those 3 simple rules can unlock a so many creative possibilities for their IG feed in the future!




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